By the time Chris Hughton’s Brighton side make the short trip to face Newcastle in the FA Cup third round on Friday night, they will have had a run of four games in 12 days.
That means the Seagulls will be without several players – all unless called up for the England squad – but it will give others the chance to impress and Emma Hayes hopes it will ultimately translate into better matches at the top level.
That is why Hayes is calling for more equal opportunities for female and male coaches in football at all levels to make it better for all.
“In some ways it’s irrelevant if the opposition is male or female,” Hayes told BBC Sussex.
“A female player might say ‘It’s nice to come up against a male opponent but it’s great if I get the opportunity to play against a female’.
“I’ve said it before and I’ll say it again: I think football is not looking after its female fans.
“It’s hard to argue with the kind of environments that are set up and I’m not saying everything is rosy, but I would like to see the FA (Football Association) doing more.
“I have put forward an idea, which isn’t going to be easy, to offer a female v male to improve the quality of women’s football.
“The benefits of that would be enormous for both sexes. It would be a greater coaching pool and more chances for players to play at a higher level.”
As well as carrying on the promotion momentum that has transformed the club since Hughton took over from Chris Hughton in October 2015, Hayes is hoping to see her side come close to winning promotion to the Premier League.